MIS NEXT WEEKLY

SEPTEMBER 17, 2018

Already.

 "I’m just that kid from Akron who knows what he knows. I have that feeling every day—stay humble." - Maverick Carter 

LeBron is everywhere.

When LeBron James 

empowered his friends

to manage and expand his brand back in 2005, the

prevailing sentiment

among pundits and fans was that he was making possibly

the worst mistake ever

. (

Not to mention the pre-social media talking heads of all shades tripping over each other to engage in racial, social and class stereotypes.

)

Fast forward to 2018, and LeBron & crew have

conquered

sports, media, marketing, education, and pretty much anything else they've touched.

The Wall Street Journal

caught up with

LeBron's partner-in-empire-building, Maverick Carter, to get a glimpse into his dizzying schedule. The mogul also provides insight into the group's hits, misses and future.

The Undefeated recently broke down LeBron's

busy summer since signing with the Lakers

.

His media platform, Uninterrupted, recently debuted an

Odell Beckham Jr. docu-series

on Facebook Watch, while NBC

bought two basketball-themed series

from his SpringHill imprint. One of the shows is a

comedy inspired by

 Philadelphia 76er and Klutch Sports client Ben Simmons' life.

Has LeBron successfully developed the blueprint for other athletes or is his situation unique to someone of his on-court dominance?

The Old Way is Dead.

Proud disrupter, The Athletic,

continues to grow and find its niche

as a sports-section for the 21st Century. (And seems to be committed to solving its diversity problem by

bringing in top talent.

)

On the visual side, marketers, broadcasters and leagues are having to figure out how to leverage "third-screen" platforms such as social media and streaming

thanks to "mobile-first" generations

. Even Netflix is getting in on the act, going 

all in on developing original sports documentaries

.

How will the shift in how fans under the age of 25 consume sports content change the media landscape?

Quick Hits.

• Naomi Osaka signs lucrative deals to become the face of adidas and Nissan

• More on the bigger picture with Serena Williams

• More Kaepernick analysis - this time from a branding perspective

  • Plus: How/where Nike spent $4 million on Kap ads

• A new fantasy sports app lets athletes and fans raise money for charity

• NBA Player Harrison Barnes sits down with writer, Ta-Nehisi Coates

• LA Rams players learn about personal branding

• The Players' Tribune and Snapchat recently launched a show featuring NFL and NBA players having Twitter debates basically

• How the Atlanta Hawks emoji schedule came to be

• Apparently the NFL really wants you to know it's doing just fine:

  • The league's advertising pull is as strong as ever

  • ESPN's new leader is all in on the NFL

• Others aren't so convinced:

  • The sport is a total mess, and the league has never made more money.

  • The league has played both sides for too long

Inspiration.

• Maurice A. Stinnett, VP of Diversity & Inclusion at BSE Global

• Kendrick Ashton & Craig Dixon, Owners of The St. James

FYI.

• What really defines wisdom in the workplace

• Who gets their news from which social media sites

• African Americans shifting from media consumers to creators

• How D.C. became one of the top cities for inclusive, female driven entrepreneurship

History Lesson.

50 years after he and John Carlos raised their fists in protest during the National Anthem, former Olympic sprinter Tommie Smith reflects on his legacy and the resurgence of activism in sports.

Opportunities.

HBO Production Assistant (Real Sports) -

Warner Media

Corporate Marketing Internship - BodyArmor 

Campus Agents (Various Schools) -

Spotify

Sports Licensing Internship -

CAA

Editorial Internship -

Sports Techie

Youth Academy Operations & Administration Internship -

Washington Nationals

Spring 2019 Internships - 

NBC Sports Washington

• News Production

• Marketing

• Creative Services

• Digital Media

Premium members get their resume directly in the hands of the recruiters of these positions by applying through the MiS job board.

Looking for specific types of opportunities?

Let us know!

Are You A Member Yet?

MiS Next premium membership includes the following benefits:

• Members-only section of the site including a jobs & opportunities board

• Create your professional profile on misportsbiz.com - including resume - accessible by recruiters and employers (mid-October)

• Access to digital chats with industry professionals

• Resume review and feedback from the industry's top recruiters

• 1-on-1 career advice sessions

• Chance to be featured in both the MiS Next & Pro newsletter

• Digital resource guide with info on scholarships, conferences, etc.

• Discounts on all MiS events including regional college events

• Connections to mentors in your field

• Access to MiS Rewards, contests, and giveaways

• Opportunities to start an MiS Next chapter at your school

• Next Alumni program including discounted upgrade to MiS' professional network once you're eligible

Enter code misnext18 to have the initiation fee waived. If you register by September 21, you'll also receive an additional 15% off.