MIS NEXT WEEKLY

SEPTEMBER 10, 2018

Mood watching the US Open Women's Final.

"Colin Kaepernick is now the face of Nike, which raises questions we should not be afraid to ask." - Dave Zirin

Just Do It

Just in time for the kickoff of the new NFL season, Nike unveiled their

30th Anniversary Just Do It campaign

featuring

Colin Kaepernick

.

• Nike sees 1,400% surge in social buzz after Kaepernick ad

• Colin Kaepernick makes Nike seem more progressive than it is

• What it was like to be the person fielding all the angry phone calls at a Nike call center

• The Kaepernick Effect: Evaluating Nike's Future Value

• Per Adam Schefter, the NFL is not expected to implement any policies regarding the anthem this season

• Will the revolution will be branded?

• The police brutality protests were a sensitive subject for America's only deaf football team

• Btw...the NFL is still thriving amid protests, concussions, off the field issues, confusing rule changes, etc.

Beyond the message itself, some

marketing analysts

believe 

companies can learn

 a lot from Nike's support of Kaepernick. Research shows

"56% of consumers have no respect for CEO's who remain silent on social issues..."

What do you think? Should brands be in the business of supporting social causes? Is it just business or should Nike be applauded for "taking a stand?"

Serena vs. the -isms.

What does the

controversial

ending to the

US Open

say about the

unconscious bias

 faced by not only Serena Williams, but

black women everywhere

, especially in

the workplace

?

The

post-match trophy presentation

provided

some teachable moments

. Serena continued to call out the

double standards

and

at the podium.

• What rage costs a woman

• Naomi Osaka's "hafu" background pushes Japan to redefine Japanese

• Billie Jean King: Serena is still treated differently than male athletes

What impact does the intersection of race and gender have on the perception (and promotion) of female athletes of color?

Beats x NBA.

Beats by Dre is finally the

official headphones partner

of the NBA. The

multi-year deal

will feature branded headphones, collaborations at signature international NBA events, and ads, including the

featuring LeBron James and James Harden.

Quick Hits.

• Inside the MLS' strategy to become the 'sport of the new North America' (hint: inclusion is good business)

• Fox invested $100 million in social platform to rival Twitch

• Martellus Bennett's new Yahoo and Complex produced, Mostly Football, signals Verizon's increased investment in sports

• Anthony Davis is apparently considering a jump to Klutch Sports

• Andre Iguodala is turning more athletes into tech investors.

• Warner Bros. & HBO adopted a company-wide inclusion policy, becoming the first major entertainment company to do so.

• LeBron James and Nike paid homage to black women with the recent release of the Harlem's Fashion Row-designed LeBron 16. His team also partnered with Essence, and Apple Music to celebrate those that have inspired him.

• A startup believes it can help the NFL diagnose concussions more reliably with a new gadget

• Inside the Women's Baseball World Cup

Inspiration.

• Rashaun Williams helps Black athletes and entertainers become investors

• Maiya Norton, Marketing Manager at Netflix, on elevating black voices in digital media

• Priti Krishtel on the importance of networking and mentorship

• Kimberly Goldson, one of the black women who designed LeBron's new kicks

• Gabrielle Simpson, Barnard College Vice President, on what it takes for women to elevate to the executive level

FYI.

• Simple ways to boost your job search efficiency

• Fastest-Growing African American Led Companies

• Backstage Capital partners with Microsoft to launch accelerator for underrepresented founders (Special heads up Philly/LA members)

History Lesson.

The NY Times published photos from a new book, "Crossing the Line: Arthur Ashe at the 1968 U.S. Open" in honor of the 50th anniversary of Ashe's historic victory as the first black man to win a singles title at the US Open. The Guardian suggests Ashe's real legacy is his activism.

Opportunities.

Sports Licensing Internship -

CAA

Editorial Internship -

Sports Techie

Postgraduate Internship -

NCAA

(closes 9/14)

Youth Academy Operations & Administration Internship -

Washington Nationals

Spring 2019 Internships - 

NBC Sports Washington

• News Production

• Marketing

• Creative Services

• Digital Media

Looking for specific types of opportunities? Let us know!

Are You A Member Yet?

MiS Next premium membership includes the following benefits:

• Members-only section of the site including a jobs & opportunities board

• Create your professional profile on misportsbiz.com - including resume - accessible by recruiters and employers (mid-October)

• Access to digital chats with industry professionals

• Resume review and feedback from the industry's top recruiters

• 1-on-1 career advice sessions

• Chance to be featured in both the MiS Next & Pro newsletter

• Digital resource guide with info on scholarships, conferences, etc.

• Discounts on all MiS events including regional college events

• Connections to mentors in your field

• Access to MiS Rewards, contests, and giveaways

• Opportunities to start an MiS Next chapter at your school

• Next Alumni program including discounted upgrade to MiS' professional network once you're eligible

Enter code misnext18 to have the initiation fee waived. If you register by September 21, you'll also receive an additional 15% off.